5th December 2018 by Mark Jones

A new Aldi has just opened in Longridge. This means there is now Sainsbury’s, Booths, Co-op and an Aldi, all after consumer’s business in a small town. Is this a good thing, or should we keep it local this Christmas?

The independent shops on high streets up and down the land are increasingly under attack from the major supermarkets. A decade of aggressive convenience-store opening programmes by the likes of Tesco and Sainsbury’s, coupled with the rise of discounters Aldi and Lidl, means it has been getting harder for small shopkeepers like us to survive. Make no mistake, nothing would suit the big supermarket chains more if every independent retailer closed its doors forcing consumers through theirs.

We use supermarkets too, appreciating the convenience and the parking, and some of their prices. But if we want our High Streets to survive and thrive, its in our own hands. This Christmas make a conscious decision to spend a little more than you normally would in local shops. As Tesco once said, every little helps!

Here we look at the 5 reasons why you should keep it local this Christmas.

1. A friendly face. Isn’t it nice to go into a local shop and be recognised, and asked “how are you today, Mrs Braithwaite?” If you’re feeling a bit down, a nice 10 minute chat with a friendly face does the power of good. You’d be lucky to even find a member of staff in some supermarkets.

2. Advice. Along with a friendly face comes experience and knowledge of our products. Faced with an aisle full of red wine in a supermarket, who can you talk with about the quality of this year’s Beaujolais, or if a Tempranillo or a Trebbiano would go better with your turkey? There’s nobody there that knows! Yet, at The Whalley Wine Shop we love talking about wine and recommending really nice food matches.

3. Try before you buy. Nowhere truer than in a Wine Shop. At the moment in The Whalley Wine Shop there are about 25 wines or gins open for you to taste. I’ve not been in a supermarket with a single bottle open in ages.

4. Quirky products. You can get stuff in local shops that you won’t find in supermarkets. Whilst they have tried to offer more local products lately, supermarkets predominantly fill their shelves with mass produced national and international brands. Here at The Whalley Wine Shop you can buy beers brewed in a garage in Blackburn along with gin made from herbs in Whalley Abbey, and lots of other quirky, local, and different things.

5. You’re helping the local economy. Money taken in local shops, stays local and goes back into the local economy. Money taken in supermarkets goes into the financial markets in London and overseas as Asda are American and Aldi and Lidl are German.

If you want to enjoy shopping in the High Streets of our towns and villlages for years to come, help make it happen and keep it local this Christmas. We’ll be delighted to see you.

Check out our favourite Christmas TV ad right here…..